"How “India Inc.” Can Own Frugal Innovation"
Interesting article on India’s frugal innovation potential. The Diversity & Innovation Company helps companies understand India, and deliver high impact leadership development through our immersion experiences with Indian rural schools.
"How “India Inc.” Can Own Frugal Innovation
India’s homegrown innovation culture has the potential to become a globally relevant business methodology.
In our previous post, we discussed how Elon Musk’s approach to product design embodies classic frugal engineering principles. Of course, frugal engineering is not an idea often associated with Western markets. The exact constraints that gave rise to products such as the Tata Nano car generally don’t apply in developed economies. In a “first-world” context, and with a market cap of around US$27 billion, why would Tesla chase frugal solutions?"
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